AARAM VIRAM

Aaram Viram embodies the belief that fashion and comfort can coexist harmoniously. As a rising modern Indian fashion house, they utilize Indian textiles to make the country’s rich textile heritage more accessible to a broader audience.

The website was designed in a way that boasts a chic and tropical design aesthetic,. One where images take center stage as the main attraction. Warm whites and subtle colors dominate the palette, complemented by easy-to-read font pairings, creating an inviting and visually appealing browsing experience.